The Vision
A new generation of women who take their place
We take the work - and the girls - with the utmost seriousness.
Our manifesto
We believe in girls who do not apologize for the space they take.
First Lady Initiative was founded on a simple principle: the very same conditions that create a world champion - discipline, mental resilience, courage - are the same conditions that create a whole human being.
We build life champions. Girls who know their worth, who know how to handle adversity, and who have a community that believes in them even when they do not believe in themselves.
The founder
Cecilia Brækhus
We take the work - and the girls - with the utmost seriousness.
"I want to give the girls of today what I had to fight to find myself: a community that expects them to be strong."
Our values
Six words we stand by
01
Courage
Daring to take your place - in the ring, in the classroom, in life.
02
Discipline
The daily effort that turns talent into mastery.
03
Honesty
With yourself first. That is where all real strength begins.
04
Community
No one wins alone. We lift each other when the storm hits.
05
Seriousness
We take the work - and the girls - with the utmost seriousness.
06
Dignity
Every girl is met as the whole person she already is.