First Lady Initiative
We build life champions.
A nonprofit founded by Cecilia Brækhus - to pass the success factors of elite sport on to a new generation of Norwegian girls.
The greatest victory was never won in the ring - it was won every morning I chose to get up and fight for something greater than myself.
Cecilia Brækhus, founder
Four pillars
The structure that builds character
Physical Confidence
Boxing and functional training to discover your own strength and learn to set boundaries.
Mental Resilience
Mindset, goal-setting and strategies drawn directly from elite sport.
Leadership
Communication, team-building and ownership of your own choices.
Community
A strong network of professional mentors and positive role models.
The signature program
A new version of yourself
A transformation for girls aged 13 to 19. Built on four pillars that address both physical and mental development - designed by people who have stood in the hardest moments and come out stronger.
Join the journey